Prospects for the development of software marketing

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Programmatic marketing continues to evolve each year, and its future promises to be even more integrated and automated. Some key trends that will shape its development include:
1. Use of artificial intelligence (AI) and machine learning
Artificial intelligence and machine learning are already being actively used to improve programmatic marketing algorithms. In the future, these technologies will be even more deeply integrated, list of sweden whatsapp phone numbers allowing systems to independently find optimal solutions based on historical data and user behavior forecasts.
Example: An algorithm will be able to predict which type of advertising will work most effectively for each user based on their previous actions on the site and on the Internet in general.
2. Content automation
The future of programmatic marketing is about increasing automation not only in ad buying but also in content creation. Using tools that generate ad materials (including text and images) helps save time and resources, and speeds up the process of delivering messages.
Example: A DSP platform can automatically generate an advertising banner with a personalized offer for each user, depending on their interests and behavior.