Instructions for use of ICR
The situation is that the head of the marketing department and the business owner are not satisfied with the number of applications coming in. They would like to change something in the work of the site to increase the number of people studying in the studio.
To make a wish come true, you need to define the IFR: each visitor to the web resource signs up for a trial lesson. Then you need to find a contradiction that prevents you from getting this result. In the situation described above, there may be several contradictions:
the site cannot withstand the load due to the large flow of visitors: when a potential client tries to leave a request, the system crashes;
people don't see group classes in the type of yoga they prefer;
Visitors do not have information about the school's instructors, so they do not want to study under their guidance.
To identify the contradictions, you car owner database need to get more information. This can be done, for example, by using site statistics, talking to potential students, etc. Then it will be possible to establish the main contradiction and find its source. If people do not purchase a subscription for regular classes because they do not see the type of yoga they are interested in on the site, the reason may be poor community management on the social network or the lack of the necessary description on the site.
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Next, you need to neutralize the contradiction - improve the quality of content in the group or on the site. It is enough to post an attractive description of the classes once, and it will bring new students to the school for a long time.
There are several impressive stories in business where the use of ICR gave good results. For example, Henry Ford's company had a department where a team worked that serviced technical equipment. The owner paid these employees not for the amount of time spent on repairs, but for the periods when the equipment did not need restoration. This approach was an excellent incentive for the high-quality work of the team's specialists.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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