Truth be told, fake news is spreading these days on a wide range of topics. Speaking of digital marketing, for example, every now and then some dubious information about the subject comes up, but most of it is still digital marketing myths.
Some people say that it doesn't make sense for B2B companies to invest in digital marketing strategies, but this is far from the truth. In fact, the opposite is true.
Thinking about this and other erroneous statements about digital marketing actions, especially for B2B companies, we have prepared special content to clarify this story once and for all.
So, keep reading to find out what the 7 main myths of digital marketing are , and understand why they are nothing more than that, myths!
1. Digital strategies are only useful for large companies, this is one of the biggest myths in digital marketing.
When it comes to digital marketing myths, it is impossible to ignore this misleading information that many people spread. Digital marketing strategies can serve a wide range of companies, large and small, in a wide range of market segments.
After all, there is no magic formula or exact rule with tunisia whatsapp data which to apply digital actions to a business. There are, in fact, good digital marketing practices, but each case is different. A study of the market, demands and many other factors is carried out to understand the best way for a given company to act on the channels.
So yes, medium and small companies not only can, but should invest in digital marketing, as it can be fundamental for, among other things, boosting the positioning and strengthening of the brand.
To take this statement out of the shadow of myth, we can consider content marketing :
According to Rock Content , if you make an effort to offer relevant materials, creating a network of people who regularly consume the information you produce and increasing trust in your brand, you can compete with competitors with a structure larger than that of your organization.
In fact, if your business is small and has a very specific target audience, this can be even better. With the right content , you will be able to become a reference in your area and reach your niche through information that is truly useful and interesting to these people.
2. Digital marketing has no impact on sales
7 myths about digital marketing in B2B businesses that you need to know!
This is by far a myth, and a dangerous one at that, because believing this erroneous statement means failing to boost sales in your organization in a very effective way.
A structured sales process , aligned with the right digital strategies, can positively impact your business's commercial results.
Digital marketing helps a lot in sales, and a study conducted by Content Trends proves that saying otherwise is spreading digital marketing myths, since 68.1% of respondents said they invest in content marketing to generate sales . The main objective of the strategy is lead generation, with 83.4% of motivations.
And it doesn’t stop there! In addition to helping with lead retention , digital marketing is also a great tool for increasing a company’s ROI .
After all, through the tools used in digital actions, it is possible to identify the return that each strategy is having. And thus, direct more assertive and optimized investments, maximizing gains and reducing expenses.