The economic impact of the pandemic

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In recent months, consumers have become increasingly selective with their purchases and tend to buy what they really need, leaving aside non-essential products and prioritizing, as we have said, the quality/price ratio over other characteristics. In this scenario, companies will have to adapt to changes in their customers' habits while studying the risks and opportunities that they bring with them.

It is becoming increasingly necessary for companies to controlling directors email lists segment their consumers in order to respond to all their needs. And to do this, it is essential that they know their customers and their circumstances well in order to be able to offer them exactly what they need when they need it.

Consumption of household products
How much time have we spent at home in the last year? The answer is 'a lot'. And what has spending so much time at home meant for our consumption habits? We are increasingly prioritising the consumption of products and services focused on creating experiences at home.

In recent months, consumers have spent more of their income on food and home technology . And that's not all: 20% of Spanish consumers would invest part of their income in making improvements to their home, according to a study by KPMG Spain.

And although these changes are conditioned by the pandemic, we cannot forget that, as long as our experiences at home remain positive, we will tend to repeat them in the future.