Five tips to make your online sales meetings a success

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Thanks to globalization, technological development and digitalization, communication processes within companies have been seriously affected. As we well know, the undisputed protagonist of this algorithm is the Internet, which today more than ever, in a social context marked by social distancing, is the undisputed communication vehicle for most companies.

Job interviews, team meetings, sales calls, and even the workday itself have become entirely virtual . If COVID-19 has taught us anything, it's that in-person work isn't as necessary as we coo email list thought and that teleworking is just as productive as office work. To do this, it is necessary to assess their specific needs, sales volume, financial capacity or growth potential, among others.

The more information we have about the prospect, the easier it will be to make decisions. In addition, you can use customer relationship management (CRM) tools, which allow you to segment different types of profiles and have their information centralized, or even LinkedIn, which helps you to easily identify the problems that your potential customers want to solve.

One of the processes that has undergone the greatest transformation is sales. While a few years ago, the day-to-day work of a salesperson was reduced to spending all day visiting potential clients or going to fairs , thanks to the abundance of tools and channels that we have today, such as online events , fewer and fewer companies are betting on this sales method. Nowadays, large contracts are beginning to be generated and closed through emails, video conferences or phone calls , so the outlay that was involved in being present (travel, meals, gasoline, etc.) is no longer entirely necessary.