D2C case sharing: Linguo Liangpin

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(Picture/cut from Linguo Liangpin official website)





Warby Parker subverts the eyewear industry through D2C model
Warby Parker has been the market leader in DTC eyewear since 2010. Warby Parker found that the glasses on the market were too expensive and there was a lack of effective help and feedback for consumers when purchasing glasses. Therefore, they offer affordable eyewear with excellent quality chinese overseas asia database and innovative designs. Through online virtual try-on and free shipping, Warby Parker allows consumers to try on all glasses at home and find the style that best suits them.

Warby Parker's business model is simple and efficient: it designs glasses in-house, outsources production to Chinese manufacturers, and adopts a D2C/DTC sales strategy. This series of initiatives reduces the cost and time of intermediate links, improves the efficiency and flexibility of the supply chain, and at the same time establishes competitive advantages in price and channels. And through the "One Plus One" charity project, Warby Parker donates a pair of glasses to those in need for every pair of glasses sold, creating greater social value.