A marketing director is likely to talk about the benefits of your product, service, or solution very differently than a department head or manager, and the benefits your company provides them will be biased toward what they do. diary. This means that a marketing director's testimonial will be difficult to position against a manager you are trying to attract because they have different concerns and priorities. Creating a variety of customer testimonials through the lens of different buyer personas will ensure you are speaking the right language to the right person at the right time.
Tangible impacts It's a cliché, but it has its reason: Numbers australia phone number database don't lie. The data tells a story. Let the math do the work. When creating effective customer testimonials, it's easy to get lost in developing a narrative about how your company took a customer from nothing to something. This is especially true if your client's business experienced seismic, explosive growth due to your work, and what a big deal, right? because a testimonial focuses on the tangible effects of a product, service, or solution.
Therefore, it is essential that you craft your testimonial around the concrete ways your client has benefited from your work. Yes, everyone wants a feel-good story. This isn't to say that a compelling client testimonial can't have an element of human interest or elements of pathos that make a potential prospect feel warm and fuzzy. But highlighting how your company increased sales, reduced overhead, streamlined processes, and promoted long-term sustainable growth will go much further when it comes to effectiveness and return on investment.