Affinity audience targeting in Google Ads is a general technique that seeks to reach users who are unfamiliar with your product or its benefits. It is based on interests, lifestyles, and hobbies rather than specific behaviors, making it ideal for connecting with an audience similar to your buyer persona . If you want to delve deeper into this technique, you can learn more in specialized courses such as those on digital marketing in Pachuca.
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Segmentation by similar audiences
Affinity audience segmentation is one of the most general ways to segment your audience, as it focuses on users who are unfamiliar with your product and do not know what benefit it can bring to them.
Affinity audience segmentation is based on the user's chile whatsapp data lifestyle and hobbies, and is more interest-based compared to other segments that are more behavioral-based.
Segmentation by similar audiences is much more focused on the buyer persona , as they must have a lifestyle and hobbies similar to what we need in our users. If you have questions about terms, do not hesitate to attend the digital marketing course in Pachuca.
To keep this in mind when you start segmenting by similar audiences, you should create groups. The idea is that you can focus on some related tastes. If you start adding many segments to the types of tastes, it is very likely that you will end up doing something counterproductive and, in the end, you will not reach the user segments that interest you. To learn more about how to segment, you can take the Google Ads digital marketing course in Pachuca.