Even in advance
For many, the crazy rush to buy has already started days ago. Many e-commerce germany business email list giants, starting with Amazon, have moved well in advance, already launching a flurry of discounts. Jeff Bezos' company has put and continues to put different products on offer, limited pieces, every 5 minutes. The offers on the site will remain active until 11:59 pm on Monday 28 November, when the initiative ends with Cyber Monday. Others have also played in advance: for example, Ebay, another giant of online commerce, is aiming for discounts for hi-tech products of up to 70% from 19 to 30 November.
In Italy
In Italy, the Black Friday phenomenon is growing, but mostly linked to digital sales promotions. In addition to Amazon and Ebay (already mentioned above), offers are also expected from fashion e-commerce giants such as Zalando and Yoox. As well as from the beauty products chain Sephora, which has made available a special app for discount previews. Large chains such as Mediaworld, Expert and Euronics are to keep an eye on for technology. In recent years, the initiative has also been gaining ground in physical or small stores.
And is your online business taking advantage of this opportunity? In recent years, in fact, thanks to the spread of the initiative, not only the "big" have taken advantage of it.