360º videos, virtual reality and augmented reality

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There is more and more talk about 360º videos, virtual reality (VR) or augmented reality (AR). It is a reflection of the evolution of video , but each of them is characterized by the experience it offers to the viewer. Take note!

360º videos . This format allows viewers to 'travel' to a city, attend an event or enjoy an activity. The viewer can see the content from all angles as if they were physically there. For example, taking part in an air show or swimming with sharks .

Virtual reality . It allows the viewer to better control their experience, since through the glasses the user has the sensation of being immersed in the scenario shown by the glasses. The main uk email list difference with respect to 360º video is the use of glasses, a detail that greatly changes the user experience.
Augmented reality, through the screen of your mobile phone, for example, shows the reality of the environment, but the digital component is added.
6. Live videos
This option is perfect for Instagram stories . Live stream presentations and events , or even conduct interviews where viewers can ask questions and make comments.

B2B video marketing
Video is among the top 6 most used tools in industrial marketing , also known as B2B. 72% of B2B marketers used video as part of their strategy content in 2018, according to a report published by the Content Marketing Institute.

Video marketing works very well in the industrial sector as it strengthens the relationship between industrial companies and suppliers and customers. Through video, the technical process of a product can be shown, which in some cases is quite complex to understand. For example, through animation, each stage of the procedure can be explained step by step.