A number of considerations that you can take

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The economic factor important? In B2B contexts, it may be interesting to consider the size of the company or its number of employees. In B2C contexts, personal income or education, for example.

Is there a specific time when belgium email list your product or service is a priority? If you sell seasonal products or services, you should take this into account.
Do you have a specific geographic area of ​​influence? You don't want to waste time attracting consumers you can't serve.

Are there legal considerations you should take into account? These types of restrictions are essential to avoid awkward situations later on.
There are many things to consider, but keep it simple and start with the basics . You can add details little by little to make your consumer profile more complete and detailed.

Second step: buyer persona
Once you have your ideal consumer profile, it's time to define your buyer persona . It represents your ideal customer based on real data and informed speculation about demographics, behaviors, motivations, and goals.

For example, in B2B contexts, your ideal customer profile will define which companies fit the service or product you offer, while your buyer persona will specify which people from those companies you need to work with. As in the previous step, start little by little and once you have the essence, add details. As you progress through the process, patterns will appear that will help you get to know the people you can help better.