Pmax and Product Pmax - What You Need to Know

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Pmax campaigns can be targeted to various Google Ads advertising channels.
Thanks to their versatility and flexibility, they will adapt to the appropriate channel and user in order to increase the effectiveness and potential of advertising.
Google Ads Pmax campaigns can be enabled with all possible components and target only products.
The latter method is recommended especially for online store owners.
You will learn how to set up such a campaign and where Google Ads Pmax ads are displayed in the article below.
Contents
What is a Google Ads Pmax (Performance Max) campaign?
Google Ads Pmax - where is the campaign displayed?
Google Ads Pmax - what is product Pmax?
Google Ads Pmax Campaigns – What to Look for in the Settings?
Google Ads Pmax and Pmax product - summary
What is a Google Ads Pmax (Performance Max) campaign?
Currently, it is one of the most popular and recommended formats in the Google Ads advertising system. It can be used to advertise websites (e.g. services) and e-shops. It is a highly flexible format based on artificial intelligence (AI). The Google algorithm interprets user signals and selects the most effective way to reach the user. As part of the Pmax advertisement, you can use graphic, text, video and product resources. In the case of advertising products, you should import a product feed from Google Merchant Center with an available list of products from the store.

This format is recommended for specific goals, e.g. online store sales. It adapts in such a way as to maximize effectiveness, using all possible channels to reach the customer. Thanks to this solution, most of the available formats greece phone numbers will be launched within a single campaign - this is a convenient solution, but not ideal. A campaign of this type should be treated as a supplement to ads in the search and graphic networks, etc. - you can learn about how Google Ads ads work at this link.

Google Ads Pmax - where is the campaign displayed?
Ads of this type can appear in the Google ecosystem on channels such as:

YouTube
on Google Maps
Gmail
Google Search
Advertising network
Discover
YouTube
Depending on the ad components provided, the created file group will be displayed in the given Google ad channel. For example, if a video file is provided to the file group, the ad in this form can be displayed on the YouTube platform, which has been owned by Google since 2006.

YouTube

Google Maps
Thanks to the integration of the Google My Business profile with the Google Ads account - the company's location within the Pmax format can be displayed in Google maps. This is a very good solution for local ads that limit their reach to the nearest area of ​​the company or city. In addition to the graphical representation of the location in maps, the company's address can appear in the form of text under the text ad.

Google Maps
Google Maps
Gmail
Pmax ads with appropriately used components can also be displayed in Gmail. Then the user will receive a sponsored email message that acts as an ad. The recipient of the ad, after reading the message, can learn about a promotional campaign or go to a landing page.

Gmail
Google Search
Pmax ads also appear in the Google search engine. They differ from standard text ads in that they do not set keywords on which the ad is to be displayed. The ads are displayed based on the content on the page and their correlation with the user's search query. Text ads in the Dynamic Search Ads (DSA) format work in a similar way .

Google Search
Google Search
Advertising network
By targeting the Google Display Network, you can reach the right users you want to target with your ads. The Display Network brings together over 2 million publishers (partners) and allows you to reach over 90% of the world's Internet users. Ads in this channel are presented in a graphical form.