Trigger marketing works on a simple but powerful principle: 'action → reaction'. Here's a step-by-step explanation of how it works:
1. Data collection: Businesses collect data about customer behavior through web analytics, email interactions, app usage, and purchase history.
2. Trigger identification: Specific actions or events are identified as triggers. For example, a customer adds a product to their cart but does not complete the purchase.
3. Automation setup: Marketing automation tools are configured to respond to these triggers with pre-defined messages or offers.
4. Message delivery: When a trigger is activated, the system viber data automatically sends a personalized message via email, SMS, push notification, or other channels.
5. Attention and conversion: The customer receives a timely and relevant message, increasing the chances of you getting their attention and purchasing your product.
Types of Trigger Marketing
Trigger marketing can be categorized into several types, based on the type of trigger. Here are a few examples:
1. Triggers based on potential buyer behavior:
– Abandoned carts
– Product browsing
– Website visits
– App usage
2. Time triggers:
– Birthdays or anniversaries
– Subscription renewals
– Post-purchase communications
3. Event-based triggers:
– Holidays or promotions
– Changes in weather conditions (for example, promoting umbrellas during rain)
4. Predictive triggers (with the help of AI):
– Recommend products before the customer runs out of stock
– Offer at the moment the customer plans to leave your site.
Advantages
1. Personalization: Trigger marketing sends relevant messages tailored to the behavior of individual customers, increasing interest.
2. Timeliness: By responding in real time, businesses can capitalize on the moments when a customer is making a decision to purchase a product.
3. Efficiency: Automation reduces the need for human intervention, saving time and resources.
4. Better Return on Investment (ROI): Personalized and timely messages have higher read, click, and conversion rates, i.e. better ROI.
5. Improved user experience: Customers feel understood and valued, which strengthens their trust and long-term loyalty.