Depending on the focus you choose, you should specifically adapt the competitive analysis criteria. By carefully planning and carrying out the analysis, you can not only better understand your own market position, but also develop targeted strategies to successfully differentiate yourself and grow in the long term.
However, there are some key aspects that you europe rcs data should consider when conducting a competitive analysis and comparing yourself with competitors. These include:
location factors
company size
sales figures
competencies (strengths and weaknesses)
value proposition and image
product range and pricing
advertising measures and sales channels
Instructions for conducting a competitive analysis
Creating a strategic competitive analysis may seem complicated at first glance - and you may not even know exactly where to start. Don't worry, we have developed a precise roadmap for you that will help you analyze your competition in detail, step by step.
Competition analysis: A dart is stuck in the dartboard
In addition to strategic positioning in the market, minimizing risks can also be a relevant goal.
Determine what insights you want to gain from the analysis and how they can help you. Do you want to learn more about your competitors' market positioning ? Or are you looking for inspiration for your own product development and marketing strategies? Clear goals help you to work in a focused and efficient manner.