Not having a website makes you invisible to users and potential customers , but that’s not the only reason you’re missing out if you don’t have a website. Let me ask you this: “How often do you go to Google to find information?”
Most of us use this search engine to find answers to current questions. But what do we see with every search? Lots of websites! Many of them answer your questions, but that's not their only purpose. Most of them are probably telling potential customers about all the amazing things their business does and offers.
Repel potential customers
When you don’t have a website, you’re losing potential customers before they even reach your business. Most consumers prefer to work with a company that has a modern and professional approach, which often includes an established online presence. Not having a website will only make them wonder if you’re a real business.
And guess what? These same users will be directed to facebook data your competitor, who has an established online presence. Then comes another common question from business owners – “Aren’t social media enough?”
Sure, a social presence helps. But on its own, it doesn’t have the reach and growth potential that a website offers. Instead, social media is a way to spread the word and promote your site. Everything you do online should connect to the foundation of your business, which is your website . If you don’t have one, you’re missing out!
It leaves your marketing team in the dark.
Nowadays, almost every business owner uses the internet, if for nothing else, to communicate with customers via email. But where do those emails come from if you don't have active online advertising?
And if your business is thriving without using the online space to reach more people, imagine what it would be like if you had a website. Not having one eliminates the main source of marketing opportunities in today's world. Your marketing efforts are limited and shooting into the unknown.
It's a fact that an engaging and effective business website generates more leads than an entire sales team. In contrast, your website works tirelessly 24/7 for you and your business, presenting you in the best possible light.
Poor customer relations
Let's not just talk about potential customers, but also about your current ones. Using a website to promote your business plays a vital role in maintaining good relationships with your customers. They can always find you online and contact you if they need your help.
This connection between a company and a consumer is the best way to get repeat customers back. Especially for e-commerce. If they know where to find you, placing an order will be much easier and more convenient. And at the end of the day, that’s your goal – to build a business with loyal customers.