About the transition to working in an agency

[sumaiyakhatun27]

Why did you switch from PPC to broad marketing?

First I took up PPC, so to speak. When I graduated from college and moved to Kyiv, my first job was entirely dedicated to targeted advertising, or PPC. That is, I worked as a PPC specialist. At that time, this position in our company meant mainly working with advertising campaigns. Although, sometimes I had to add content to advertising materials. However, the main emphasis was on targeted advertising.

Over time, I started to feel limited in this role. It seems that I already know quite a lot about brazil rcs data working in advertising offices and decided to expand my knowledge and skills in marketing. I studied Google Tag Manager and Google Ads, took on various freelance projects, but it still seemed to me that this was not enough.

Eventually, I decided to move to a mid-level PPC position. I had been working in that role for over a year and saw that I could learn more tools. So I applied for the position, knowing that I wanted to work for a marketing agency.

Although many people warned me about the difficulties and stress of working in an agency, I really wanted to explore and understand everything, especially e-commerce marketing. I had always been interested in e-commerce advertising and understood how different ads worked. Although I understood many things in theory, in practice I had many challenges.