Company employees can become great allies when it comes to promoting and raising awareness of the company they work for through social media. Their content is seen more and generates more trust.
When deciding how to manage a company's social media , it is also important to take into account employee profiles. Content published by employees generates more trust and obtains better results in performance.
In our own experience, content shared by employees has:
10 times more reach.
8 times more interactions.
x2 clicks.
Interesting, right?
Employees, for their part, also benefit because by connecting algeria phone number data with their company on social networks they boost their digital presence and build their personal brand as professionals.
This is what is known as a “ win-win ” situation; that is, all parties come out winning. We explain it below.
Why employees are interested in promoting their personal brand
Personal branding is the way in which other people perceive us, taking into account the actions we carry out, what we communicate or transmit daily in online and offline channels.
The goal of working on your personal brand is to differentiate yourself and achieve greater professional success. Thus, if we build a well-defined strategy we will achieve:
Promoting your professional profile: when employees promote their personal brand, they make their professional profile visible. It is a way of establishing themselves as professionals and boosting their professional career.
Increase your network of contacts: It is important to stay connected and meet people in the sector. You never know what opportunities may arise and how they may benefit you in the future.
Being a benchmark in the sector or industry: differentiating yourself and generating value for your audience allows you to position yourself as a benchmark in your sector.