Within the social media strategies of brands in this sector, Reels-format content for Instagram and the impact that TikTok has had has marked a “boom”. But why?
Ultimately, it's a fresher, more dynamic format that allows for more play and more engaging posts. It's especially interesting when we talk about user-generated content showing the products of the brand or collection in question, a factor that has made collaborations and advertising on TikTok accelerate by leaps and bounds.
Furthermore, the most interesting thing about both is that belize phone number data through the algorithm you receive related posts and, as it is a very easily consumable content, the probability of ending up hooked on a specific type of topic is greater. In this case, if a person goes to a reel of fashion shows from the 90s, for example, there is a very high probability that they will learn more about Versace's collections and designs from that era. This increases brand awareness , the connection with the brand by knowing its past and its evolution to the present.
As an example of the latter, we find the fashion show for their Spring-Summer 2020 collection in which they recreated the dress that Jennifer Lopez wore to the Grammy Awards in 2000. Content that undoubtedly spread across the networks in a matter of hours and that has a story behind it to associate with the brand.
That's why it's not just important to create content on both, but to take care of what users are uploading to these platforms and find the best way to use it.
In short: digital fashion marketing is absolutely necessary today to bring value to brands and the content and social media strategy is key to achieving it successfully. Be creative, rely on everything that influencers and specialized media can offer you and trust in your values to create unique content.