Implementing personal recommendations on the website

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Types of recommendation blocks
By content, recommendation blocks are divided into two types - general and personal. The choice of the first or second option depends on the availability of information about the client.

General blocks should be shown when there is not enough information about the visitor/subscriber and it is not clear what they are interested in. To interest new users, bestsellers, promotional offers and sales, top products from a specific category, etc. are displayed as recommendations.

Personal – formed from the history of a person’s interaction with the online store and newsletters. It takes into account page views, individual products, orders, adding to favorites, clicks in newsletters, and the average check malaysia rcs data amount. In addition, it is possible to recommend products selected based on the views and purchases of customers with similar interests.

There are several options for adding blocks with personal recommendations to your site:

on their own;
special modules in CMS (HostCMS, InSales, AdVantShop, 1C-Bitrix, etc.
marketing automation systems.
If you decide to implement the blocks yourself , your programmers will have to write and add an artificial intelligence (AI) algorithm to the site. The advantage of this approach is that the algorithms can be individually customized to the needs of your store. But this requires a lot of effort from smart developers and can take a long time.

Special modules in CMS are a ready-made solution that eliminates several problems. Their algorithms are immediately developed taking into account the features of the engine, and you don’t need to worry about compatibility with the site code. But you most likely won’t be able to use complex algorithms, customize the appearance of recommendation blocks, and you won’t get deep analytics.