Develop active content that brings traffic over a long period of time

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Some materials are worthy of developing activity over a long period of time. As a rule, this is “evergreen” content that consistently generates traffic for several years. You should not discount them, because working with these materials will bring more efficiency and, accordingly, traffic than creating a dozen new materials.

4. Artificially “pump” good materials on external platforms

Materials published on external platforms provide additional traffic. If you are consistently gaining a new audience, it means that the article has reached the top of search engines for some key queries or has received good reposts. Then it makes sense to additionally "pump" these pages, for example, by placing natural links.

It is profitable to write articles for search queries on large platforms. This way you will morocco rcs data receive even more traffic.

5. Launch viral materials in related groups

They rarely directly lead to sales, but they are good at inciting people's activity, encouraging reposts, and forming a certain number of loyal audiences.

6. Set up analytics first, then do content marketing

You need to connect analytics tools, and only then start creating materials and crops. Without minimal settings, you won't know what worked well and what didn't, and you won't be able to correctly redistribute the team's capabilities.

You can enter all the data into such a table.

counting the number of subscriptions

Here you see 4 weeks of work and counting the number of subscriptions, conversions, sales. With the same costs and the same time allocation for each week in equal amounts, the numbers should not become smaller, especially at the beginning of the strategy launch.

One of the reasons for the decrease in performance is audience burnout. This is when you hit a ceiling and are no longer growing your audience. Then you need to think about what needs to be changed in your content strategy: find new seeding platforms, create even more materials, or apply other mechanics to warm up audience activity.

Therefore, try to analyze the results every week to make timely changes to your content marketing strategy. Only then will you be able to achieve the desired effect.