How should a future marketing director develop?

[sumaiyakhatun27]

If we talk about the direction of movement, there are two ways to develop a digital marketing director: in depth or in breadth.

Who will win: mathematicians or creatives?

The way in. A person who comes to digital doesn't want to manage a team, doesn't want to communicate with people, they want to be an engineer - a strong technical specialist. And the first way to become a highly paid specialist in digital marketing is to dig deep.

First you are an SMM specialist, then a TikToker, and then a TikTok expert in a pharmaceutical company. You find and understand your niche, understand the client and his pain and go very, very deep. This is the first path. There are many examples of success stories of our graduates. You can start with a rate of $200 and increase your rate 10 times as an expert niche specialist. Especially if you know foreign languages.

The path is wide. You can also go the second way. This is the path of a true leader, portugal rcs data which many specialists cannot follow, because you need to constantly change your mindset.

I would like to recommend a book about corporate culture, "Leader and Tribe," written by Hayley Fisher-Wright, Dave Logan, and John King. It's about changing your mindset as you move up the ladder. You start as an intern, then Junior SEO or SMM, then Middle, and then Senior or Team Lead. The transition from Middle to Team Lead is difficult. Because a person is transformed.

What is this change? At first, a person is proud of their results, knowledge, and skills: “What a handsome guy I am!” But when you become a Team Lead, you need to change yourself – move to the stage where you are proud of your team, its results, and the fact that they have successfully done their job.

In addition to the book "The Leader and the Tribe", Jim Collins wrote an interesting article about level five leadership in the book "From Good to Great."