Develop a comprehensive marketing strategy
Your email newsletter should not contradict your company's marketing strategy. If it does not associate the user with the company, does not refer to your website, and does not call for action, then you will most likely lose subscribers.
When it comes to the sales funnel, newsletters are closer than premium content or blogs. Think about how you can combine them with other actions aimed at expanding your audience.
3 indicators of the effectiveness of the chosen strategy in e-mail marketing
Openability
First, it is important to understand uae email list whether your emails are being opened at all. If they are not being read, then it is useless to expect high sales.
If the Open Rate is high, then you are doing everything right, and your users like your newsletter, they find the content interesting and useful. You can calculate the indicator using a simple formula:
Open Rate = Opens/Delivered Emails x 100%
Experimenting with email subject lines will help you find the ones that get opened the most. It’s not always worth avoiding smileys and CapsLock mode. If your audience responds better to such emails, why not?
To prove that you are a reliable partner, you don’t need to tell a lot about yourself. Instead, demonstrate the benefits that the company will receive if it cooperates with you.
Clickability
This metric shows the activity of subscribers clicking on links in your emails. CTR is used to evaluate the effectiveness of a specific mailing or automated email chain.
Direct proof of interest in the product is a transition to the site. That is, your main task is to prepare a mailing that is guaranteed to bring the client to the company's site, where he can place an order.
You can check the effectiveness of the letter using Mailigen statistics or the following formula:
CTR = number of clicks/number of delivered emails * 100%
Clickability will be higher if you make buttons with a call to action: "View catalog" or "Go to the site". "Buy" buttons are not always effective.
It is important to give the customer time to get to know your product.
Based on our observations, we came to the conclusion that even though the correspondence is between two companies, decisions are still made by real people who are their employees. Experiment and make some letters more concise, without design. Let the client manager sign them to create the effect of business correspondence. Instead of buttons, insert in-text links. They work no worse than buttons.