The survival of a startup depends, among other things, on its ability to generate clients during its first year of life. At Barcelona Tech City I gave a talk on how to convert your leads into clients and sales. Below I have compiled the most interesting points.
For startups, it is especially important to maximize resources, both time and money. The first is achieved through process efficiency and the second, money, by monitoring the customer conversion rate . To do this, it is important to base business growth on a strategy with a 360º vision that is supported by a single, multi-channel and multi-device platform, aligned with your business model and according to your needs.
I spoke about this topic at the last edition of Barcelona Tech City , a meeting place for the digital and technological ecosystem of the city. I shared with the audience what I consider to be the keys to converting prospects into clients and sales .
A 360º vision for sustainable growth
At a time when the customer has become the centre of every business, getting a 360º view of your customers is essential. For this reason, it is vital to have up-to-date information, at any time and from any place, to make decisions and have total control of your business, where you are and where you want to go, and do so more quickly and efficiently to grow and scale exponentially.
How do we achieve this? First of all, it is important to apply guatemala phone number data the basic principles of the Inbound Marketing methodology . This is based on attracting customers with useful and relevant content and adding value at each stage of the buyer's journey. With Inbound Marketing, potential customers will find your company through different channels such as blogs, search engines and social networks. In this way, we manage to guide them towards the purchase and thus increase the customer conversion rate little by little. But to do this, it is essential to have the support of a Marketing Automation tool such as Salesforce's Pardot .
Steps in the Inbound Marketing conversion funnelMarketing Automation , as we will see later, allows you to automate processes and reach your users in a much more efficient and precise way. Salesforce's Pardot, in particular, is a marketing automation tool with all kinds of functions: lead generation and classification, landing page creation, A/B tests, real-time ROI measurement...
6 steps to increase your customer conversion rate
1. Create your buyer persona
If the customer is at the heart of your strategy, the first thing you need to do is get to know them perfectly. From the typical buyer profile, which only includes socio-demographic data, you need to create a complete document that includes the needs and motivations of your buyer persona. A buyer profile is data; a buyer persona is a more in-depth analysis of the customer.
Here is an example for a cybersecurity startup: