Google Ads audit: what should a marketer pay attention to?

sumaiyakhatun27 · Post by **sumaiyakhatun27** » Mon Jan 27, 2025 11:03 am

Despite the fact that Google Ads is gradually automating almost all processes, a PPC specialist, a marketer, must monitor the implementation of established rules. To effectively manage advertising campaigns, you need to audit your Google Ads account.

If you are taking over an account from a client or taking on a new position as a PPC specialist, we also recommend doing an analysis to identify other people's mistakes in advance and understand what is actually happening in the account.

So, in this article, we will analyze what a Google Ads audit is, understand its goals, and saudi arabia rcs data provide a step-by-step check: what should a marketer pay attention to? Is your Google Ads account really 100% effective?

What is a Google Ads audit?

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What is a Google Ads audit?
An audit can be compared to a scheduled doctor's visit, where you are examined and diagnosed. In your account, you check the status of your advertising campaigns and evaluate the effectiveness of your efforts. A Google Ads account audit helps identify weaknesses and problems. After that, you can make changes to improve your advertising performance.

There are currently a large number of automated tools for auditing Google Ads. However, the third-party service does not always clearly define the context for setting marketing goals, audience, and expected results. Therefore, it is necessary to periodically conduct a manual audit.

It is important to conduct an audit and receive a detailed report of the analysis results, which can be included in the action plan as further steps or adjustments to improve your Google Ads account.

Google Ads audit objectives
In the process, you check the status of advertising campaigns, ad groups, and keywords. In a general sense, an audit is not only about finding problems, but also about missing opportunities, which allows you to use the tool more effectively. A Google Ads audit includes the following goals: