Before using this method of brand promotion, i.e. emoji marketing, it is necessary to clarify the following points:
Does the type of customer perception and expectations match the tool?
Will emails using emoji improve feedback?
Will the selected emoticons fit the brand theme?
How well do you understand what the emojis you plan to use mean?
To determine these points, you should focus on:
relevance;
target audience;
frequency of use;
thematic relevance to content.
And yet, first of all, you need to lithuania email list pay attention to the strategy of a specific organization. And in order to avoid mistakes, you should first think through and draw up a plan according to which you will act.
Know your limits
Remember that using emoticons can either help in communication with clients, directing it in a positive direction, or present you in a not very pleasant light, which will act repulsively. In everything you need to know the measure and stick to the optimal balance - only in this case you will be able to avoid the fact that the information will look ridiculous and artificial.
Always be on guard
The well-known company McDonald's launched the GoodTimes project, the purpose of which was to increase the attractiveness of the brand with the help of outdoor banner advertising. The consumer, having seen it, should understand that even the worst day becomes better with McDonald's.
However, everything did not turn out as expected, and not for the better. The artist, who lives in the city of Bristol, only slightly supplemented the image, but this led to the entire advertising campaign becoming another reason for jokes on social networks.