Even if the Google Core Web Vitals influence the rankings in mobile search, Google will collect and evaluate the values separately for mobile and desktop. John Müller explained this as part of the Google Search Central SEO Office Hours. So if a website has good performance in the desktop display, but has long loading times on mobile, the ranking in mobile search will not benefit from the good values on the desktop. Even if initially only the performance on mobile devices will be a ranking factor, this could be different in the future if the data is collected separately. What exactly a ranking boost for websites with a good page experience will look like is not yet clear, Müller admitted.
According to Microsoft, around 15% of all searches that come into Bing contain spelling errors. To improve search results in Bing, Microsoft has now developed spelling correction models for over 100 languages. The company calls the new technology "Speller100". Frédéric Dubut, Senior Program Manager at Bing, emphasizes that Microsoft is very rcs data china proud to have not only taken the most common languages into account, but to be able to offer the new service in over 100 languages. This has reduced the number of pages with no results by up to 30% and the number of users who had to manually reformulate their search query fell by 5%. In addition, the number of users who clicked on a spelling suggestion rose from a single digit to 67% and the number of users who clicked on any element on the page rose from a single digit to 70%
Every content marketer and SEO knows the problem: You put a lot of work into creating interesting content, but somehow you still can't get the top rankings on Google. This is because Google now demands more than just interesting content. According to the "Google Quality Rater Guidelines", website content should meet the following criteria:
"Expertise" (expert knowledge)
"Authority"
"Trustworthiness"
Summarized under the abbreviation "EAT", these factors describe high-quality content that demonstrates expert knowledge and trustworthiness and has been written by authorities in the respective field. The team at SEO tool provider Seobility from Nuremberg analyzed what this means in detail and how to highlight these factors on your own website.