Anyone who creates a website has probably already asked themselves how best to present their content: distributed across many pages with specific topics or bundled together on a few more general pages. John Müller from Google gave the answer in the Google Search Central SEO Office Hours on January 29, 2021. Unfortunately, there is no clear recommendation, says Müller. What is better in a specific case depends, among other things, on the user's search query. Do they expect a general or a specific answer? In principle, more comprehensive pages have slight advantages in the competition. According to Müller, more comprehensive pages have better ranking chances. However, caution should be taken not to overload individual pages with too much content, as the search engines will then no longer be able to recognize the topic of the page as well. In this case, you should create several specific pages. Another argument in favor of this is that better targeting is possible with specific pages. That's why every website operator has to test what works best for their purposes.
John Müller from Google has cleared up a widespread misconception. Duplicate content has a reputation among many SEOs for having a negative impact on search results. John Müller disagrees and says that rcs data morocco the same content on several pages does not lead to a website being ranked lower in the search results. It is normal for websites to have a certain amount of duplicate content, and Google's algorithms can handle this. However, if longer sections of text are identical on several pages, this means that Google only ranks one of the pages and displays it in the search results - the one that Google finds most suitable. However, this does not result in a negative score. Duplicate content in product descriptions is particularly common in online shops that sell products that many competitors also have in their range
In 2021, Facebook plans to begin testing the ability of advertisers to decide for themselves in which feed environment their ads appear. Some customers have expressed concerns about the environment in which their ads are displayed. They are worried about their brand's image. Facebook's new feature is designed to allow advertisers to decide whether their ads should appear next to potentially sensitive content. Possible topics that can be excluded include "Crime & Tragedy", "News & Politics" and "Social Issues". Topic exclusions give marketers more control over where their ads appear in the user's news feed. This way, they can ensure that they do not appear around topics that do not suit the brand or that the brand does not want to be associated with. Today, ads can quickly be perceived as being placed in an insensitive manner, which makes many marketers cautious about placing ads