2020 was a turbulent year. While some industries are suffering greatly in the Corona crisis, others are benefiting significantly. This also applies to the Google ranking. But which domains gained the most visibility in 2020? Sistrix' analyses have shown that dictionaries, a menu finder and Pinterest are among the winners. You can find the full list in the Sistrix blog and also read how much the three core updates from Google have influenced the ranking of individual pages.
On January 15, John Müller confirmed in the Google Search Central SEO Office Hours that search results are influenced by seasonal trends. Anyone who analyzes the top rankings on Google to determine which rcs data switzerland content Google prefers must take this into account. It may be that Google sometimes prefers information-oriented content, but at other times transaction-oriented content. This becomes clear with the example of Black Friday: Before this special day, Google is more likely to display shopping results for a search term than news. In the remaining eleven months of the year, however, it can be exactly the opposite. When optimizing websites, you must therefore always be aware that the rankings are always a snapshot.
Anyone who pays bloggers to write articles with dofollow backlinks is violating Google's guidelines. John Müller confirmed this again on Friday. Since it is forbidden to pay for links, it is also considered a violation to pay bloggers who create content with links. However, if these links are marked with nofollow or rel="sponsored", this is not considered a violation, as the links also help users to find content that the bloggers write about.