Waiting for the right time to draw conclusions and report on data

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That is, every part should be represented, even if it's included in an “other” segment. Pie graph showing leads generated per channel: organic 65%, PPC 15%, email 10%. Percentages instead of actual numbers:


You’ll see these sorts of statistics all over social media when marketers are showing off their work. Growth will often be spoken about in terms of percentage changes rather than absolute numbers. Which sounds better: increasing traffic to the site from 10 to 20 users, or a 100% increase in users? Missing data: Only showing the best quarter of a year of poor results can make the results look a lot better.


In reality, the missing context is significant and shouldn’t be hidden. 7. indonesia gambling data Annotate your charts and graphs Wherever possible, annotate your visualizations, especially if they're time-based. For instance, did you start filtering out internal traffic in March 2021? If so, that could have caused a dramatic drop in website traffic from that point onwards. Someone new to the business or your team may not know that it happened and will be looking for reasons for this change in traffic.


Equally, when comparing March 2021’s traffic to the previous year,


the graph may give the impression of a drop in traffic year-over-year. In fact, this could be masking an increase in the external traffic to the site.


Noting significant changes in the context of your data on your marketing charts and graphs can help identify genuinely significant changes. Line graphing showing organic traffic on a monthly basis. Point A notes February 2 when a new product launched with traffic at 20,000, and point B notes March 9 when a product PPC campaign launched with traffic at almost 60,000.


8. It might be tempting to call out successes in your campaigns as soon as you see them. Often, though, it pays to wait before drawing those conclusions. You may be only a month or two into a six-month campaign.


Instead of declaring it a success now, note in your reports how other factors may yet influence it. Bar graph showing organic traffic leads by month with January, February, and March's bars highlighted blue and the rest gray.