At the end of a year, many SEOs ask themselves what might be important in the coming year. What technological changes will be introduced? Will there be new ranking factors? And last but not least this year: How will the corona pandemic develop in the new year? We have researched and compiled the information available and taken a look into the future. In May, Google announced that from next year, the user experience with a website will also be taken into account as a ranking factor ("Core Web Vitals"). Due to the corona pandemic, desktop computers have become more important again. In this article, you will find out what picture this paints and what this could mean for the coming year.
For several years now, a significant proportion of internet usage has come from mobile devices. While PCs are usually well equipped technically, this is not the case with every mobile phone. It is not uncommon rcs data europe for mobile users to struggle with a weak smartphone and a slow mobile data connection. Pages that load quickly on a desktop computer with a broadband connection can take some time on a mobile device. It is therefore not surprising that loading time is once again becoming a greater focus of ranking factors.
Should websites no longer be allowed to be complex for this reason? Yes, they can. But the first content should load quickly even on weak devices and with slow internet connections. One way to do this is to load images that appear further down on a page later. This allows the user to interact with the website early on while the remaining images are loaded in the background. But be careful: further down we will discuss what can happen if this is not implemented correctly.
Is SSL encryption used?
For reputable websites, an SSL certificate has been considered good practice for years. A missing SSL certificate not only triggers warnings in newer web browser versions, but can also increasingly lead to poorer rankings in search engines. One way to tell whether an SSL certificate is present is that the URL begins with https:// and not http://. If you value good rankings, you should definitely use an SSL certificate. Not to mention that in a certain way this is also a quality feature of a good website. Does your website not use SSL yet? Then ask your hosting provider. This can often be set up in just a few steps.