Example: Free Fitness Program PDF from Nerd Fitness

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Instead, focus on building resources that can benefit your audience. Give them something real to work with, and you’ll help build trust in your offering.

Quick tips for better conversions:

Give them a quick win: When you deliver a checklist or cheat sheet that is truly helpful to your audience, that quick win will stick in their minds.
Make it easy to digest: Nobody will sit around reading a 400-page eBook. Make it short and to the point, but pack it with real value.
Example: Free eBook from Jennifer Dawn Coaching
Example: Free eBook from Jennifer Dawn Coaching
Source: Jennifer Dawn

Jennifer offers coaching and consulting for business owners and bangladesh telegram data team leaders. With this eBook, she stays on topic and gives readers a quick fix to a common problem.

Example: Free Fitness Program PDF from Nerd Fitness
Nerd Fitness plays into its unique brand and personality with this resource kit. Not only are the resources helpful, they’re playfully branded and full of references that only their target audience will understand (which is exactly the point).

3. Free Consultations
When to use it: In the Decision stage, when leads are ready to take the leap and choose between different providers.

Before someone commits to spending 1:1 time with your coaching services, they need to know what they’re getting into. That’s where consultations come in—they can help both you and your prospect see whether you are a good fit for their needs and goals.