use social networks in all the phases that the potential client goes through. If various studies conclude that 89% of social network users follow a company or product, taking advantage of this high percentage seems obligatory. Design a Social Media plan in which the content and the user are the protagonists, using actions that help you optimize your strategy, such as using viral elements, sharing your own content and that of third parties that help you improve your reputation in the sector, creating events, promotions, news, advertisements and everything that helps you increase your visibility and gain qualified followers.
4. Call To Action: designed to convince your client to take action, the CTA (calls to action) is the button that indicates an instruction to the user, such as going to the online store, subscribing to the newsletter, completing a form, etc. With a studied, careful and persuasive design, it can be the previous step to the final purchase. For it to be really effective, take into account the keys to optimize your CTA and increase the conversion of your blog .
5. Landing Pages: this is where users become leads and, if the strategy works well, become real customers. Landing pages that focus their efforts on a product or service are very effective in capturing leads if we know how to get the most out of them. The creativity of their elements (images, headlines, content, form) affects their effectiveness.
how to make a landing page
6. Lead Scoring Techniques : we are not all the same and, in the case of leads, neither. Each lead we acquire reaches our database from different media and with different levels of interest, so treating them egypt phone number data all equally in a homogeneous database makes no practical sense. Through Lead Scoring, companies can rate leads according to the level of interest and commitment shown. Both the marketing and sales departments are involved in this process in a joint strategy, as it provides real-time information on how customers respond to the marketing actions implemented.
7. Storytelling techniques : through Storytelling techniques we can capture the user's attention and turn them into leads by telling stories that make the reader understand what you have to offer them and why they should choose you from among the offers they find in the market. It is about offering them useful information that reaches them on a cognitive and emotional level. Does your company have Storytelling?
8. Marketing Automation: through personalized messages, at the right time and with the content they need, Marketing Automation allows us to get quality leads. 43% of companies that have implemented Marketing Automation in their strategies have obtained very good results in terms of attracting and converting new customers according to Aberdeen Group . .
Within an Inbound Marketing strategy, attracting qualified leads is a challenge for companies when it comes to increasing your sales. In the article ' Inbound Marketing helps you increase your sales: we talk about leads' we tell you all about it in detail.