What if websites were read like magazines?
You'll think I'm an idiot. That I've gone too far to suggest that complex models that have taken years of development to create are unnecessary and dangerous. Well, you're not alone. One of the biggest problems with modern web design is that everyone keeps reinventing the wheel. We're not defending a lack of creativity, but we are bemoaning the constant reinvention of already-solved problems of creative existence. That is, addressing the meaningless and ignoring the big picture.
Looking at the big picture, I think most would agree that the age of invention is still going strong. We're not even at the end of the road. In fact, as far as I can tell, we've barely scratched the surface.
So, is the Internet killing creativity?
I touched on content, rules, and template fatigue because these are the biggest obstacles to creativity online. So where are we? Is web design dead?
In a word, no. The internet hasn’t killed creativity, and philippine phone number search web design isn’t dead! But templates are dead . And the robots are really hot on our heels. So many tools, so many frameworks. There’s SquareSpace and the Grid. More will follow.
Soon it will be possible to create beautiful websites freely. There will be many cool templates, themes and payment schemes. If something can be done with an algorithm, it will be done. And even should be done.
But remember this: Machines have no imagination. Robots work according to a set of rules. They follow a recipe. They cannot create anything original and meaningful. If we are to survive the Matrix (my dark metaphor for choice), we must maintain our world. Designing a website is not blindly following a recipe.
So we are faced with a choice. We can take the blue pill: we continue on our way as usual. We improve the recipes. We choose the familiar. And one day we hand over our work to the robots.
Or we take the red pill: we step over the obvious and end up in Wonderland. We lose. And we lose again. But the result will be something that machines can't offer us: a memorable, original and creative product.
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