Stay Compliant to Stay Out of Trouble

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Our partner Twilio automatically handles opt-out requests if someone responds to one of your messages with any of the following words: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT.

We recommend adding an opt-out message to the bottom of every campaign message you send, like:

Reply END to stop receiving messages from us

Step 5.
Congrats, you got approved! Now, you need to stay that way.

Even after getting consent and enabling opt-in/opt-out, you must still follow the guidelines to remain compliant with A2P 10DLC.

Compliance helps boost your trust score, which is assigned to your campaign after your A2P registration is approved. Think of it as a credit score for SMS campaigns—it tracks things like:

Sender identity. Each time you start a new conversation, you bangladesh telegram data must clearly identify who you are and why you are messaging. For example, "Hey Brian, this is Carol from Close.com!"
Unnecessary characters. Emojis, lots of exclamation marks, or unnecessary special characters can impact your trust score.
Illegal content. Do we really need to point this out? Sending illegal content that's forbidden by carriers is a no-no (here's a list of forbidden message categories in the US).
High failure rate. Sending messages to numbers that have not been validated, like disconnected mobiles or landlines, will significantly lower your trust score.
Opt-out rate. High opt-out rates indicate you are sending messages to people who have not given consent.
Fanni says the last two indicators—high failure and opt-out rates—are red flags to carriers.

"Obviously, those are big clues that you bought a list, and people didn't really opt-in for your messages. For example, a high error rate indicates you tried to send an SMS but the numbers are nonexistent, which is also an indicator that you just bought a list or you didn't really check who you're sending messages to."