You want conversion rates to soar? Get serious about lead nurturing.

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In sum, which team nurtures which lead depends on intent and timeframe. Are they going to buy now (sales) or in the future (marketing)?

Both are important—just at different spots in the buyer’s journey.

Why Lead Nurturing Could Be Great for Your Business
Why do you need lead nurturing, anyway? Many small and medium-sized businesses work very hard at lead generation. But without proper nurturing, those efforts are wasted on un-converted leads.

Tell me, do you suffer from:

Sales cycles that keep … getting … longer? Today’s customers uae telegram data like to be informed—and that takes time. Lead nurturing helps you retain a lengthening sales cycle by providing relevant resources promptly and pushing leads toward the close.
Generating many leads, but they’re going dormant? Successful lead nurturing builds strong potential customer relationships—increasing the odds they’ll do business with you. It also helps you target (and prioritize) the highest-quality leads.
Skyrocketing CAC? There are different ways to drive down customer acquisition costs—but at the core, you need to reduce churn and boost purchase values. How? Nurture with value and intentional follow-ups.
A lack of cross-selling opportunities, or referrals? Are your paying customers even happy, bro? The benefits of lead nurturing—and building strong customer relationships—extend beyond the purchase date. When executed well, upselling and referrals will follow.
Did you know that 80 percent of new leads never purchase anything or that nurtured leads make 47 percent larger purchases than non-nurtured leads? Those are big numbers.


Here’s how you do it.

How to Nurture Leads Through Your Sales Funnel
Timing is everything. Your lead nurturing strategy must revolve around delivering value that’s relevant to each specific stage in the sales funnel. There are six stages, which can be grouped into three general sections: