The essence of regional business
There are certain categories of queries (like "tow truck", "lock picking", "ambulance for animals") for which it is very important to appear first in the search results, because the user may simply not have time to consider other positions.
Or, for example, how does a person search for a doctor? Here it is important not only to find the right specialist (therapist, traumatologist, ophthalmologist), but also for him to be somewhere nearby. Therefore, the phrase "not far from me" is added to the search line.
When promoting a website regionally in Yandex, all important data is also displayed on the maps on the right side of the screen.
Regional website promotion
There are geo-dependent and dominican republic email list geo-independent queries, and the results for them will look different. In the first case, we are talking about queries that are initially related to commercial offers in a specific region. For example, "pizza delivery" or "buy upholstered furniture". Search engines will display in the results sites that are initially linked to the region where the user lives.
But in the results for geo-independent queries (like "how to cook fish soup" or "crochet") there will be sites from other regions or even those that do not have regional binding set up at all. Plus, queries that immediately mention the city are considered geo-independent, for example, "sushi delivery in Kyiv".
Who needs regional promotion?
If your company serves clients only in its region and you cannot reach a wider audience, then promote within your own region.
In general, if you deal with clients in one or even several regions (but not any specific ones), then it makes sense to think about regional promotion in specific cities. This way, you will more likely get to the top of search results, which means that you will be seen by a larger number of users, and the competition will be much weaker.
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Alexander Kuleshov
Alexander Kuleshov
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That is, specialists will bring your site to the top of the search results, provide more views. The result is an increase in sales, while you pay only for those customers who came to your site through a search engine.
If you have a cafe on the central avenue of the city, then you need regional promotion. You do not sell buns throughout the region, but through search your establishment is sought by local residents who want to drink a cup of coffee at lunch or after a working day.