Choosing the Best Sales Tools: Okay, Which Ones Do I REALLY Need?

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Instead of spending weeks trying to put together the perfect tech stack, we've done the hard work for you. Check out our roundup of the top sales tools in six categories: CRM, sales automation, sales prospecting, and more. Excited to see what's in store? We know you are!

Sales tools are like the equipment in your kitchen—each tool you choose should be integrally linked to helping your team create delightful customer experiences.

And since no two teams are alike, your choice of tools and how you combine them is unique to you.

Inbound teams might put a heavier focus on sales tools that integrate well with their marketing stack, while outbound sales teams would likely invest in sales prospecting software and outreach tools that boost productivity.

Let’s face it: a lot of tools on the market are like that shiny new cyprus telegram data kitchen gadget you see advertised and must immediately buy. Like a heated butter knife. Or a corn peeler.

Other tools try to do a bit of everything but aren’t really good at any of them. Like a toaster-oven-coffee-maker monstrosity. (This shit really exists, and we’re still wondering why.)

We’re not advocating either of these. Instead, we’re rooting for the collection of tools that fit your sales process and team, giving you actionable help that you really need (not just fun features you’ll probably never use).

For a good start, take a look at the three fundamental types of sales tools your business needs:

Customer Relationship Management (CRM): Sales life without CRM is like building a house without a blueprint. Your CRM centralizes all your sales information, gives visibility into your pipeline, and improves communication with prospects and partners. Most CRMs are also communication tools, meaning your sales team can call, email, or text their leads right from one place.