If you’re tired of losing deals to prospects saying, “Your price is too high,” “Now isn’t a good time,” or, “We’ll buy if you add these features,” it’s time to up your objection handling skills.
Acknowledge, Respond, Learn: Your Objection-Handling Technique
A sales objection is a rebuttal from a lead during the sales process that states why they will not be buying from you. The most common sales objections include a lack of need, a lack of trust, no budget, or no decision-making power.
Objection Handling - Acknowledge, Respond, Learn
It’s reasonable to expect sales objections for every deal (the longer you spend in B2B sales, the more you’ll get used to them). Below is an effective objection-handling process you can use to both manage objections and learn from them.
Acknowledge and listen
Listen closely to the objection. Dedicate your full awareness to active listening [or reading if via email] to deeply understand what is being said.
Ask clarifying questions about what they mean will reveal the root of the issue.
Respond thoughtfully
Reframe in a positive way: Reframe their objection with a positive solution. For example, “You’re the most expensive option” can be reframed as “We provide the best long-term ROI.”
Resolve quickly: The faster you can satisfy their concerns, the more likely the sales cycle will continue. You should have “canned” answers to common objections you can quickly recite.
Keep responses clear: Long responses can be seen as "selling" instead of addressing concerns. Keep it short.
Don’t wing it: If you need more information, ask for it or look it up.
Confirm you’ve satisfied the objection: Ask your potential buyer how they feel about what you’ve said or if you’ve alleviated their concerns.
Learn and prepare
Create an objection management document that bangladesh telegram data lists the top 25 most common objections and a short response for each.
Practice and memorize objection responses. Develop canned [generalized, not word-for-word] responses to quickly deliver confident, compelling responses to common objections.
Segment by market or persona. Prospects within similar personas and markets will tend to have the same objections. Prepare for conversations by sorting prospects’ objections into groups by market or persona.
The longer you implement these techniques, the more skilled you will get at uncovering the root cause of these objections and successfully responding to them.
Log objections and how you responded in your CRM.
-
- Posts: 321
- Joined: Fri Dec 27, 2024 12:00 pm