Keep in mind that SEO for LinkedIn also exists, so Google takes into consideration the 156 characters that you display in the description of your company page on this professional platform.
In addition to keywords, adding eye-catching copy that makes your description stand out from all the others and is attractive is an excellent SEO option .
Step 5: Choose the language that your page will have
If your company has an international presence, you can choose or configure your LinkedIn page in up to 20 different languages.
Step 6: Report your specialties
There is a maximum of 20 specialties to enter, but entering 10 that are specific is more than enough to define what your company does and who it is directed to.
Step 7: Add your location
Enter your address, city, zip code and everything else necessary so your customers can find you.
Once you have everything ready, you just have to press the button in the upper right corner that says “Publish” and that’s it.
Your LinkedIn Company Page is on fire!
If you want to return to it to configure what you want, you just have to click on “Me” in your personal profile and select “Company”.
LinkedIn Company Page Examples
These pages are examples of a job well done as LinkedIn company pages, and not only do they network, communicate with their clients and launch advertisements; they also make use of all the functions of this platform to get to know their users well and thus be able to deliver the best and most relevant professional content.
Check them out!
Acciona Construction: the latest news is important
Company pages on LinkedIn - Acciona example
With more than 50 thousand followers on its LinkedIn company page, this Spanish company philippine area code located specifically in Madrid, has five areas or lines of work that, although differentiable, are related to each other:
Construction.
Energy.
Service.
Water.
Industrial.
Their secret on LinkedIn has been to place a product page for each of these areas and deliver breaking news about these sectors to their followers or members.
But not just news and that's it, but news of general interest.
Furthermore, their idea of sustainability has been quite successful.
A company committed to the environment is, today, more attractive.
Pronovias: active recruitment
Company pages on LinkedIn - Pronovias example
This company dedicated to the textile and bridal fashion sector has a Careers section where people can apply for a position within the company.
However, this page dedicates its content to talking about its area of expertise: fashion, so it launches articles about the latest trends in clothing, success stories with some clients, styling tips and “behind the scenes” videos of the company.
They attract really interested people because the offers are very clear and their page has very well-aligned content.