Link building is extremely important for SEO

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That last point allows Twine to connect its own product to the freelancer tool – so it not only creates top-of-the-funnel awareness, but also encourages freelancers to sign up for the platform.

This makes it a great example of how one piece of content can play a key role throughout the entire user journey.

Example #2: uSERP backlink status for SEO report

It strengthens your domain, improves your search pakistan mobile database ranking and brings you more traffic.

One brand that understands this better than most is uSERP, a digital PR and link building company. To demonstrate its expertise, it produced a detailed report titled: "The State of Backlinks for SEO in 2021: What 800+ SEOs Think About Link Building".


Now, when it comes tocreating exceptional content, there are many tactics you can adopt – and uSERP has used several of them in one place.

First of all, the report is based on a unique survey conducted on over 800 marketers. I love original research; you know that any piece of content backed by research will add value that you simply won’t find anywhere else.

Moreover, it proves that uSERP has put in the time and that this is a hard piece of content. You won't be reading another blog post full of the same advice you've already read elsewhere.

But that's not all.

In addition to custom copy and graphics, the report includes rich media in the form of a video that discusses the survey results.


In addition, uSERP even took the time to conduct interviews with marketers and present the results through a report.