Key Account Management Can Drive Growth—When You Do it Right

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"Our conversations are geared toward and around what is most important to the Customer. We also have multiple channels for our Customers to interact with us, so it’s not mandatory if they prefer not to have 1:1 Zoom meetings."

On top of this, there is an active Slack Community where customers can crowd-source best practices or ask questions, and the team also hosts product releases and roadmap webinars.

Key Account Management Tips - Meet with Key Accounts Every Quarter
If there is one message to take away from how Close's customer success team handles key accounts, it is this: We never want our customers to feel like our interactions are simply self-serving. Every interaction is to deepen the working relationship so we can grow—together.

Most companies hear the word key account and cyprus telegram data automatically think about sales.

But key accounts are so much more than just revenue drivers. These accounts can become partners. It's these businesses who help grow your business—while you help grow theirs.

The trick is to do what your competitors don't. Talk to your customers. Get to know their pain points. Listen to them when they tell you that you need to change something. And use tools like CRMs to track every single thing they do.

If you show up for your key accounts, they will show up for you. If you effectively implement KAM, you can build lifelong relationships with customers—and prove to similar accounts that your products are worth investing in.

Want to get a head start on creating your key account management program? Use the right tools—including a high-powered, customer-focused CRM.

Try Close today, or watch our on-demand demo, to see how this powerhouse tool can get you closer than ever to your key customers.First off, let’s get one thing straight—real sales techniques are not hat tricks. They’re not just the latest trendy hack that some supposed “guru” is talking about this week on LinkedIn.