How to determine whether a listing advertising agency

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In this chapter, we will explain the first factor to consider when choosing an agency to entrust with managing your listing ads, and how to determine whether the agency has the knowledge and know-how about listing ads and the capabilities to manage web marketing.


Do they publish a list of past clients and their track record?
You should be wary of listing advertising agencies that do not publish information about past clients or operational performance on their website.

This is because for any advertising agency, publishing their past performance results on their website is a guarantee of their company's credibility, and for advertising partners email database agencies that are confident in their management capabilities, publishing their performance results on their website can only be a positive thing.

If there is an advertising agency that does not publish these on their own website, it may be that they simply do not have a proven track record or are not confident in their ability to manage listing ads.

There may be some advertising agencies that have a track record but do not publish it on their site because they were unable to get permission from past clients to post their work on the site. However, not listing past results on the website, which can be considered the company's signature, may also lead to neglect in other areas, such as customer service, so be careful.


Can you show me your ad account?
A listing agency that refuses to disclose your listing account information may be something to be wary of.

Such agencies often cite a desire to prevent the leakage of know-how as the reason for refusing to disclose advertising accounts, but in reality, there is very little knowledge or know-how that would be leaked just by looking at a listing advertising account.

In addition, professionals in listing advertising management can find many areas that need improvement by actually analyzing listing advertising accounts.

Because of these two points, advertising agencies that refuse to disclose their listing ad accounts may say that they want to prevent their in-house knowledge and know-how from leaking, but they may also be hoping to prevent other advertising agencies from discovering the lack of their in-house knowledge and know-how when a client consults with another advertising agency.

However, that is not to say that all listing advertising agencies that do not disclose their advertising accounts are incompetent, so we hope you will also take into account the other factors introduced in this article.


Do you share your know-how on your blog?
A listing advertising agency that publishes its knowledge and know-how about various methods, including listing ads, on its internal blog can be judged to have a certain level of trust and management capabilities.

Like past performance records, blogs are one way of judging how capable a company is.

By reading the blog article, you can also find out what the advertising agency pays attention to when running various types of advertising, including listing ads.

On the other hand, you should be wary of listing advertising agencies that do not publish their internal knowledge and know-how on their blogs.

By the way, our knowledge and know-how regarding listing ads is introduced in the article below.