Contrast makes the visitor look exactly where you want him to. The button he should click on should be different in color from all other elements of the landing page.
So, the background of the Webdam website is kept in muted tones, and the pink CTA button really catches the eye.
Webdam
By clicking on it, the visitor sees a lead generation form, white on a green background.
By clicking on it, the visitor sees a lead generation form, white on a green background.
Experiment to create a visually appealing shape.
Read also: Principles of Contrast and Similarity as a Means of Expression in Web Design
Engaging Thank You Page
Once a visitor signs up for your service, the work doesn't end. What's more, you have the opportunity to immediately deepen the relationship with a thank you page .
So, Backlinko invites followers to its Twitter page.
Backlinko
What exactly to put on your thank you page is up to you. It’s recommended to netherlands phone number data choose one or two most important elements: don’t ask the subscriber to follow your news on Facebook, Twitter, YouTube, and Instagram. Instead, focus on one or two most effective channels.
Because it only requires a small nudge when a lead is interested in your offer, a thank you page is a great way to build a relationship with your subscriber.
Referrals
The visitor subscribes to your newsletter and maybe to your account on one of your social networks, and it's time to take advantage of their interest. If you really want to increase conversion, create a referral program that benefits both subscribers and their friends.
For example, Ignite offers a free trial of the product—and cleverly uses contrast to highlight the call-to-action button.
Ignite
But what really makes this page stand out is the Ignite referral program with bonuses and discounts.
Want huge discounts?
Want huge discounts?
Get 20% off your next purchase
Just create an account and share the link with your friends. Once they make a purchase, you'll get the discount.
Save your money and your friends' money!
Call to action: I love discounts
This is an easy way to increase the effectiveness of your campaign. On mobile, this technique is even more effective than on desktop, because it is even easier for the subscriber to send SMS or messages via Facebook Messenger.
Test and improve
Last but not least, testing. To create a truly effective lead generation flow, you will need to constantly refine all elements of your mobile landing page.
The elements that need to be tested most often are, of course, your offer and the subscription form. However, it is worth refining every step, from the thank you page and the first email to the referral program.
Even a little mobile optimization can significantly increase profits. For example, when Voices.com optimized their site for mobile, their conversion rate increased by 65%.Voices.com optimized their site for mobile and saw a 65% increase in conversion.