Pinterest Influencers: What are the interests and activity patterns of your most followed users?

[shaownhasan]

Did you know that influencer marketing can generate up to 11x the ROI of more traditional forms of advertising? Or that 88% of customers trust online reviews from strangers as much as they would a friend’s recommendation? Influencer marketing is expected to be worth over $10 billion by 2020 , so it should come as no surprise that a growing number of people want to become social media influencers.

While many influencer marketing advocates are looking to Instagram, savvy what you will get inside the engineer database marketers are also diving head first into Pinterest.

Just last fall, Pinterest announced its efforts to share API data with eight influencer marketing platforms, making it easier to track and value influencer collaborations. At the same time, while brands continue to see a steady decline in referral traffic from social channels like Facebook and Twitter, traffic from Pinterest continues to rise.

Do you want to become an influencer on Pinterest or would you like to better understand the most followed people on this platform, perhaps for a collaboration?

We’ve gathered some data and insights that will surely be valuable to you. Take the time to better understand the posting habits of top pinners: it will help you improve your outreach strategy for your next influencer marketing campaigns.