As a worthy psychological alternative to “aggressive” lead generation methods, you can use the novelty effect to attract users’ attention.
In one of his webinars, conversion optimization specialist Brian Massey talked about two “tricky” areas of the brain responsible for filtering incoming information for its “typicality”: Broca’s Area and Wernicke’s Area. Both of these areas are actively involved in the process of “consuming” content (see the illustration below):
the novelty effect can motivate action
Broca's area is the area of the brain responsible for the motor croatia phone number data organization of speech by generating appropriate visual images that activate the motor area of the brain. This center serves as a kind of "first line of defense", preventing unnecessary (in its opinion) actions when we hear or see something. If it identifies incoming information as something trivial and unnecessary, it usually simply ignores it, keeping its "owner" from any further verbal response to such a stimulus.
Together with Broca's area, responsible for speech reproduction, Wernicke's area also works, calling up associative images from a person's memory related to a particular word. In essence, this area is the source of all information received by a person in the past in connection with certain terms and concepts. Information interpreted in this way is sent to the motor area of the brain, activating the process of understanding and subsequent actions associated with it.
Given all of the above, the takeaway here is this: if you want your call to action to not be blocked by Broca's area, give the visitor something atypical and not already on their list of "usual suspects" by using unexpected, unlikely, or even incorrect elements of the lead generation system. If you can surprise Broca's area enough, it will likely pass the information on to Wernicke's area and from there to the part of the cortex that activates a specific action.