The freemium model in B2B has mixed reviews. Used poorly or without a clear strategy, freemium can cause you more losses than profits. However, it can also greatly facilitate growth by starting a chain of feedback, referrals, and upgrades. 1/3 of companies use freemium.
Principles:
Consider whether you want to draw attention to your freemium. Many companies make it subtle or even hide it.
Try to make it visually different from other plans if it's a completely different (or limited) set of features.
Indicate the limitations of the free plan right away: this will help visitors make the right decision.
Example 1: GoSquared, for making the free plan visually malta phone number data distinct from all the others
Interestingly, SaaS companies are moving away from placing the free plan on the same level as the paid ones, so that visitors don't start comparing it to the paid ones, but rather perceive it as a completely different, usually very limited version of the product. GoSquared is a good example of this. The freemium is described clearly, honestly, and clearly different from the other plans:
GoSquared
Page Link: gosquared.com/plans
Example 2: GoToMeeting, for a hidden free plan
You'll need to look hard to find a free plan on GoToMeeting. The company clearly wants site visitors to look only at the paid offerings.
So why have a free plan at all? It's for those who are specifically looking for it, not for visitors who don't even know it exists.