Best practices for using animated GIFs in emails

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Improved click-through rates : Data and case studies showing higher CTRs with GIFs in emails.
Increased involvement
Animated GIFs grab attention instantly. Studies show that emails with GIFs can see up to a 26% increase in click rates. When your email stands out in a crowded inbox, people are more likely to engage with your content.

Improved stories
GIFs are great for telling a story quickly. Instead of a series georgia mobile database of static images or a long explanation, a single GIF can show your product in action, highlight key features, or demonstrate a process. It's a dynamic way to convey more information in less time.

Better user experience
A well-placed GIF can make your emails more enjoyable to read. They break up text and add a bit of flair, making your emails visually appealing and easier to digest. This leads to a better overall experience for your subscribers.

Improved click rates
Higher engagement often translates to higher click-through rates. When you use GIFs to highlight a call-to-action or introduce a new product, you’re more likely to get your audience to take the next step, whether it’s visiting your website or making a purchase.

Animated GIFs aren’t just eye candy, they’re a practical tool to improve your email marketing performance. From making your content more engaging to driving better results, they’re a simple yet effective way to improve your emails.

Keep it relevant : Tips for choosing GIFs that align with your brand and message.
Optimize for performance : The importance of file size, load time, and optimization for different devices.