UX and UI Design: Dehut's strategy to win over its customers

[muskanhossain]

It’s quite likely that you’ve already seen the terms UX/UI around the internet. After all, here in Brazil, the application of these concepts is relatively new. However, what you probably don’t know is how this tool can help you sell even more!

Want to know if UX/UI is for you, and see in practice what Dehut did to win its first dozen clients using only this tool? Just keep reading this article!

What is UX Design?
Think about the apps and websites you use on a daily basis. Those that are easier to use, intuitive, and beautiful are definitely more attractive.

Even those that have a strange appearance, where things are “hidden”, you don’t even want to access them…

Well, that's where UX comes in. A UX designer is a designer who will take into account the user experience as a whole, with the goal of making it as user-friendly as possible.

It is clearly something that has gained greater visibility venezuela whatsapp data with the boom in apps (in fact, we gave an example like this at the beginning of this topic), but it is possible to apply it in other areas as well, such as in the creation of packaging for physical products.

Therefore, it is important to keep in mind that UX is a set of factors and elements that are directly related to customer interaction with the brand on any channel.

Difference between UX and UI Design
Another acronym commonly associated with UX Design is UI. Some people may even believe that they are synonymous. However, there is a crucial difference between them.

While UX is concerned with the user experience in general, UI focuses on the visual part of things. Therefore, UX is the project as a whole and UI is the visual part of it.

And that's why both terms always appear related. After all, the second is part of the first.

Importance of UX Design
The fact is that, in today's times, ignoring the customer experience when designing your product is a recipe for creating something that will fail from the start.

Therefore, putting the user at the center of your project is essential! When you use UX, you can provide:

better customer experience with the product. After all, people want practicality;
brand loyalty;
greater profitability and;
improvement in the company's image.
Furthermore, by combining UX with UI, your product becomes useful with usable interfaces, helping the user to take action and create emotional connections. After all, your product may even attract attention and attract the public, but if it does not generate an emotional connection, it will not survive in the market.

And how did Dehut apply this powerful tool?
Well, I could even tell you here in detail how this happened, but there is nothing better than you having this experience for yourself.