Not all managers achieve 100% of the plan. The average plan fulfillment rate in Russia does not exceed 70-80% . This means that the actual performance of the team will be lower than planned.
Calculation example :
Let's say you need to get 500 million rubles in revenue. If the plan for one manager is 20 million rubles , and the plan fulfillment is on average 75% , then:
500 million ÷ (20 million × 0.75) ≈ 33 sales managers .
Add Additional Roles
To keep your team effective, you will need:
SDRs ( lead qualification specialists ) - 1 for every 4-5 managers.
Sales department managers - at least 1 for every 8-10 managers.
Implementation and analytics specialists - usa mobile database 1 per team of 15-20 people.
Thus, to achieve the ambitious goal, a team of 40-45 employees will be required , including managers, SDRs, executives and analysts.
The Catch of the Western Approach: Why is Manager Productivity Falling in Russia?
In practice, the productivity of sales managers in Russia tends to fall as the team scales. Here are the main reasons:
Insufficient qualification of personnel
Decrease in the quality of hiring due to a shortage of qualified specialists in the market. Young managers require more time for training and adaptation.
Low level of automation
Consider the plan fulfillment rate
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