Stay in the know: 6 digital marketing tools for your business

[muskanhossain]

You already know the importance of a strategy to reach consumers online and the term digital marketing — the ways to attract the right consumers to your brand through social media — is nothing new, right? Many companies, however, when taking their first steps in online attraction strategies, find it difficult to choose the most appropriate digital marketing tools to achieve their goals.

The way you decide to embark on this endeavor — and the knowledge you use to guide your marketing strategy — is fundamental. It is this knowledge that, above all, will tell you which tools are best suited for your business and for reaching your consumer.

To do this, you need to have a persona in mind , that is, a fictional character built based on true information about your target audience. A persona has a name, an age, a job and a position, and a segment. More than that, the persona has goals and problems that your product/service can help achieve and/or solve.

It is through the persona — and their online habits — that you will be turkey whatsapp data able to understand which tools will be most effective in communicating with and converting potential customers to your company. Below we will list some of the tools and utilities most used by digital marketing professionals.

1. Yoast
Ranking on search engines like Google is essential for your marketing strategy, especially if your target audience has a habit of searching for solutions to problems related to your business through online searches. A strategy for keywords, links, and content structure can be essential for increasing sales and traffic.

For a simpler strategy, Yoast , a plugin for sites hosted on the WordPress platform, offers a basic, automated SEO service.

2. BuzzSumo
Keywords and topics are essential for both SEO and a strategy to reach the right consumer, that is, those that match your persona. BuzzSumo can show you which topics and events are trending on the Internet, in its free version.

3. Keyword Tool
The Keyword Tool helps you find the performance of certain words on search sites — so you can avoid those that don't effectively reach your persona.

4. Hootsuite
A good digital marketing strategy needs performance meters for content distributed on social media and website traffic.

The free version of Hootsuite , a social media management platform, lets users manage up to three social media accounts, with daily analytics, post scheduling and campaign tracking.

5. Google Analytics
For users interested in a more integrated marketing strategy, that is, one that tracks potential consumers from their visits on social media to their visits to the company's website pages and content, Analytics is the ideal option . Google's platform monitors and creates traffic reports and can track potential users who are closest to becoming customers for your business.

Analytics, in addition to being a monitoring platform, can also provide your company's marketing strategy with basic information for SEO, such as frequent searches and keywords.

6. MailChimp
Building a strong email list of your customers and communicating through frequent email campaigns can be a great way to gain customers and increase sales. MailChimp is one of the most widely used tools for creating campaigns and sending emails, with a free subscription option and paid plans.

Think about it: while on social media, your content will only be seen by a small portion of your followers, due to algorithms that favor paid media, email is always sent to its recipients.